Hi, I'm Phil!
Principal Product Designer, Musician, Thoughtful Creative
I like supercharging design teams by balancing lean startup scrappiness with mature design practices and processes.
Staples' The HUB
B2B
Enterprise
HR Tech
Award Winning
Saved Staples $2m annually in support costs
Site traffic: +35%
Improved findability and usability resulted in search use decrease by 40%
Risk and Compliance Platform
B2B
AI
Risk and Compliance
0-1 Design
SMB platform with complex AI aided workflows to identify applicable privacy laws, generate required disclosures, and manage updates as laws change.
Full case study coming soon.

Salesforce Email Studio
B2B
Enterprise
0-1 Redesign
Helped add significant ARR through new bookings and saved red accounts
NPS and CSAT: +2 and +4%
Time on Task: -41%
Screens and clicks reduced: ~30%
Kineon Red Light Therapy App
B2C
Mobile
MedTech
Hardware Companion
MINI CASE STUDY
A companion app for Kineon's red light laser therapy hardware with frictionless experiences for signup and onboarding, therapy sessions, session insights, and managing their Kineon hardware.
EB Control Secure Data Sharing
B2C
Mobile and Desktop
0-1 Design
MINI CASE STUDY
Desktop and mobile apps end to end design for secure data and file sharing.

Eat to Perform
B2C
Mobile Native
Health and Fitness
ARR: +$1m
Saved $100k annually in support costs
Retention rate: +38%
Daily active users: +51%

Cheetah Digital Marketing Suite
B2B
Enterprise
Vision Design
A 0-1 vision project to rethink how marketers use Cheetah Digital's suite of tools.
B4S Crypto Trading Strategy Marketplace
B2C
Crypto / Web 3
0-1 Design
MINI CASE STUDY
The ultimate platform for traders who want to create, execute, and sell their crypto trading strategies.