Approximately 3 years ago we decided we needed to unite all of the ways to send emails within the Email Studio application. This posed a lot of challenges since there were nuances to each way one could send with some methods having features others did not. It was imperative that we keep parity across these various methods while designing one united workflow that still felt simple and intuitive. Below I will try to lay out in a chronological fashion some of the discovery work, research, and design iteration we did to arrive at where the Send Flow stands today.
Early Whiteboarding with Product and Engineering
DETAILED WIREFRAME EXAMPLES
Wireframes - Post-Release Iteration/Clean Up