The Sock Monkey Family
From concept to finish.
This was the first packaging project I got that I was asked to ideate and come up with the concept from the ground up. The basic description I got was we need a compelling package to put all of our Sock Monkeys in. Immediately my mind started thinking about a family car. From there I continued to develop the idea and think about how we could give the packaging more life, not just something kids tore open and threw away. Once I felt I had a good concept I created a to-scale version out of cardboard. After validating that the concept worked I then went on to get exact measurements and start designing the final packaging. The final design was well received and it was great to hear from kids and parents alike that they were keeping the box around as a companion piece instead of just throwing it away. 
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