I have been working on Salesforce Marketing Cloud's Email product for approximately 4 years now. In the beginning, Email was the only product we had and had all of these capabilities and features that had been bolted onto it over time. Around 3 years ago we decided we needed to finally streamline all of the ways to create and send within Email. This kicked off work on a new Creation Flow initially. Below is some of the discovery work, research, and design iteration we did to arrive at where the Creation Flow stands today. 
User Task Flows
Example Early Concept Designs

Example Wireframes - First Draft

Example Wireframes - High Fidelity Pass

Visual Designs

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